Fresh conchas and bolillos from Panadería Dulce Aroma

Winston-Salem, North Carolina

Pan dulce, hecho a mano — fresh every morning

A family-owned Hispanic bakery serving traditional conchas, bolillos, pastries, and custom cakes from the West Salem Shopping Center.

5.0 · 157 Google reviews

Visit us

667 Peters Creek Pkwy, Winston-Salem, NC 27103

Open today

Mon–Thu 7 AM–7 PM · Fri 7 AM–6 PM · Sun 9 AM–5 PM

Call the bakery

(336) 813-8153

Baked daily

Customer favorites

The breads and pastries our neighbors come back for week after week.

Classic Concha
Best Seller
Available today

Classic Concha

Concha Clásica

$1.75

Pillowy sweet bread crowned with our signature shell topping in vanilla, chocolate, or strawberry.

1
Bolillo Roll
Fresh Today
Available today

Bolillo Roll

Bolillo

$0.95

Crisp golden crust, airy center. The heart of a great torta.

1
Oreja
Best Seller
Available today

Oreja

$2.25

Caramelized puff pastry palmier, shatteringly crisp and lightly sweet.

1
Mantecada
Customer Favorite
Available today

Mantecada

$1.85

Tender Mexican breakfast muffin with a golden dome and vanilla aroma.

1
Tres Leches Slice
Best Seller
Available today

Tres Leches Slice

Pastel de Tres Leches

$5.75

Sponge cake soaked in three milks, topped with whipped cream and cinnamon.

1
Café de Olla
Customer Favorite
Available today

Café de Olla

$3.25

Clay-pot coffee simmered with cinnamon and piloncillo.

1
Two-tier custom celebration cake

Custom cakes

Cakes for quinceañeras, weddings, and every celebration

Tres leches, chocolate, vanilla, strawberry, and traditional flavors — decorated by hand to match your colors and theme. We ask for 72 hours' notice, or one week for tiered designs.

Start your cake order

Reviews

Loved by Winston-Salem

"The best panadería in Winston-Salem, hands down. The conchas taste exactly like the ones from my hometown. Everything is fresh and the family is so kind."
Maria G.
"I stop here every Sunday morning for bolillos and café de olla. The bread is still warm. Prices are fair and the staff always remembers my order."
Daniel R.
"Ordered a quinceañera cake and it was stunning — and it tasted even better than it looked. They took the time to get every detail right."
Ashley P.

Hours

Come see us

Monday – Thursday
7:00 AM – 7:00 PM
Friday
7:00 AM – 6:00 PM
Saturday
Closed
Sunday
9:00 AM – 5:00 PM